The ties that bind us: examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
- Creator: Kwan, Rebecca , Carlson, Jamie L.
- Resource Type: journal article
- Date: 2017
Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study
- Creator: Low, Sui Pheng , Gao, Shang , Mohdari, Mohammad Matin
- Resource Type: journal article
- Date: 2016